Major meat exporter Al-Shaheer Corporation Limited (ASC) revealed on Tuesday that it had signed a business connection deal with McDonald’s Pakistan for the supply of beef products, making it the first-ever Pakistani company to do so.
According to Brecorder, the company said that the beef products would be delivered through its Lahore-based plant for frozen foods in a notice to the Pakistan Stock Exchange (PSX).
“It is our great pleasure to announce that ASC is the first-ever Pakistani company to enter into a business relationship agreement with McDonald’s Pakistan for the supply of beef products,” it said in the PSX notice.
McDonald’s Pakistan’s interest in the business, according to ASC, “is a testament to its commitment to upholding international standards and producing top-of-the-line products.”
According to the material on ASC’s LinkedIn page, the business was founded as a partnership in 2008 with the establishment of an abattoir in Gadap Town, Karachi. The company initially solely shipped red meat to Dubai and Saudi Arabia.
The first red meat brand in Pakistan, Meat One, was founded in 2010 when Al-Shaheer Foods entered the domestic fresh meat market. In 2014, the economy brand Khaas was introduced, aiming its marketing at local butcher shops.
Dubai, Saudi Arabia, Oman, Kuwait, Bahrain, and Qatar are a few major export markets. Locally, Karachi, Lahore, and Islamabad are where it is most prevalent.
ASC announced the start of its frozen food facility’s commercial operations last year.
