With Asia Cup 2025 around the corner, sponsorship and advertisement rates for the much-awaited tournament have been revealed, of which the advertisement rates for the highly-anticipated Pakistan versus Indian match, have recorded a significant spike.

 

According to Indian media, the cost of a 10-second TV advertisement during an India-Pakistan match has jumped to INR 1.6 million (PKR 5.15 million). The co-presenting partnership has been set at INR 180 million (PKR 580 million).

 

The associate partnership rate is INR 1.3 million (PKR 4.18 million), whereas a complete advertising package is available at INR 44.8 million (PKR 144 million).

 

On the digital side, co-presenting and highlights partnerships are each priced at INR 300 million (PKR 966 million). Meanwhile, the co-powered package is being offered for INR 180 million (PKR 580 million) as rights holders expect record viewership for this year’s Asia Cup.

 

The Asia Cup will begin on September 9 in the United Arab Emirates (UAE), with Pakistan and India drawn in the same group.

 

The much-awaited group-stage clash between the two sides is scheduled for September 14. If both teams progress, they could face off again in the Super Four on September 21, and possibly for a third time in the final.