Singing sensation Ali Sethi certainly knows how to make a statement, possibly even an entire musical mood board.

 

Fresh off the buzz of his first full-length studio album Love Language, Sethi has dropped his latest single Bridegroom, and let’s just say, it’s not just the track that’s turning heads.

Known for his soulful voice and poetic lyrics, Ali Sethi has long been one of Pakistan’s most celebrated artists. 

From reinventing classics to creating global hits like Pasoori, which has crossed 877 million views on YouTube and over a billion streams on Spotify, Sethi continues to break musical boundaries. He even represented Pakistan at the prestigious Coachella festival in the U.S., a major milestone in his career.

In his latest Instagram post, Sethi revealed his new song Bridegroom, wearing a yellow skirt in a visually emotional setting that complements the track’s vibe.

In the caption, he wrote, “Thank you love you need you read you ❤
As for this song: it’s a 13th century ditty in which a young bride tells her girlfriends: ‘Don’t ask about my groom, he’s green, evergreen!’ 🤭🤭🤭”

The track draws on ancient poetry and modern sound, making it both nostalgic and experimental, just the kind of fusion Sethi is known for.

Fans instantly responded with admiration and excitement.

One wrote, “I love this song!!!!”

Another commented, “Lowwwwwwit!!!! I was listening to it on full blast in rural Netherlands yesterday. 🔥🔥🔥”

A third fan gushed, “SO into it. It’s every mood that every desi has felt, a jar of expat emotionpickle. Sweet, spicy, sexy, moreish 🔥”

Another wrote, “💛💛💛 Been streaming on Spotify since yesterday! Well done and congratulations on your first full-length album, sweet one. My fav is Kaava. 🙌🏼 Also I wish each track was a li'l bit longer 😭”

And someone called it their top pick: “Favorite song from this riot of an album!! Incredible 🔥🔥🔥🔥❤”

Bridegroom is one of the 16 tracks from Love Language, Ali’s first full-length studio album, which officially dropped on August 1, 2025. 

The album, described by the singer as “a ragamala rendezvous,” features a bold red aesthetic, seen in gloves, shirts, headpieces, and even the tracklist artwork, symbolizing intensity, love, and artistic freedom.

The album includes previously released singles Maya and Tera Sitam, as well as new titles like O Balama (Censored Love Song), Hanera, Rocket Launcher featuring Maanu, Nursery Rhyme (Interlude), Lovely Bukhaar, Jhatka in Jaunpuri (Interlude), Hymn 4 Him (Ghoomray), Villain, Bridegroom, Jadugarni, Kaava, Horizon, Subho Shaam featuring Natania, and Escape From Jhaptaal.

Ali Sethi has always stood out for blending traditional South Asian music with modern experimental styles. With Love Language, he's seems ready to bring that mix to an even larger stage.