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Apple, Google sign multi-year deal to power Siri with Gemini

News Desk

Jan 13

Apple and Google have announced a multi-year partnership under which Apple’s next generation of artificial intelligence features, including the Siri assistant, will be powered by Google’s Gemini technology.

 

 

The firms claimed in a joint statement on Monday that Apple chose Google's AI because it provided "the most capable foundation" for Apple's AI initiatives, according to a review process. Since Apple has traditionally depended on internal development for its fundamental technology, this alliance represents a shift in the company's strategy. 

 

 

 

The deal unites two companies that directly compete in the worldwide smartphone market using Google's Android operating system and Apple's iOS. Despite the rivalry, the firms have maintained an existing commercial relationship, with Google paying Apple billions of dollars each year to remain the default search engine on Apple devices.

 

 

Financial terms of the Gemini partnership were not disclosed.

 

 

The companies said in their statement that “Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards”.

 

 

Dan Ives of Wedbush Securities described the partnership as “a major validation moment for Google” and said it would serve as “a stepping stone” for Apple as it works on its artificial intelligence roadmap into 2026 and beyond.

 

 

Apple reportedly explored other potential partnerships before selecting Google, including OpenAI, Anthropic and Perplexity.

 

 

The collaboration follows a period of internal changes at Apple related to artificial intelligence development. The company delayed the release of an upgraded version of Siri last year and announced last month that the head of its artificial intelligence team would step down. Apple has since said the updated Siri assistant is expected later this year.

 

 

Google, Microsoft, OpenAI and other companies have continued to release new AI models and features as competition in the sector increases.

 

 

According to the joint announcement, Google’s Gemini models will support a more context-aware version of Siri, aimed at handling natural language requests and generating direct responses through Gemini rather than redirecting users to web searches.

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