On Thursday, Apple changed the homepage in memory of Queen Elizabeth II. The Cupertino-based tech giant has added her photo and a tribute statement to its homepage in memory of her.

Tim Cook, the CEO of Apple, also offered his condolences to the citizens of the UK and the Commonwealth.

The longest reign of any British monarch was that of Queen Elizabeth II, who ruled for 70 years. She passed away at the age of 96.

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Here’s how Apple’s landing page currently appears:

Apple.com landing page

Importantly, Apple just announced the iPhone 14 series one day before Queen Elizabeth II passed away, and all of the new products were displayed on the landing page of the company’s website. However, the Cupertino-based technology company immediately updated the home page and included a photo of Queen Elizabeth II.

Read more: Here are the official prices of all iPhone 14 models

Apple is one of the few tech behemoths to have changed its website, surprisingly at this key moment when the company is promoting its recently announced products, including the iPhone 14, iPhone 14 Max, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 8 and AirPods Pro 2.