Apple made a grand announcement at WWDC this week, unveiling their revolutionary Vision Pro spatial computer. With a hefty price tag of $3,500, this cutting-edge device won’t hit the shelves until early 2024. However, Apple isn’t stopping there; they’re actively developing a more affordable version of this futuristic product.
According to Mark Gurman, Apple has set its sights on releasing an affordable AR/VR spatial computer by the end of 2024. As expected, Apple is simultaneously working on an upgraded version of the Vision Pro, promising an even faster processor for mind-boggling performance.
Now that the Vision Pro name is out in the open, speculation runs wild about the potential name for its cheaper counterpart. Gurman suggests “Apple Vision” or perhaps “Apple Vision One.” But the burning question remains: how will Apple manage to slash the price? Gurman’s got a few intriguing ideas up his sleeve.
In the initial Vision Pro model, the costliest components are the M2 and R1 chips, the remarkable 4K micro-LED displays, and the advanced camera and sensor hardware. To trim costs, Apple might opt for lower-quality screens, a slightly less powerful processor, and a reduced number of cameras and sensors. Additionally, the spatial audio speakers within the headset could be omitted, with users encouraged to rely on their trusty AirPods Pro for an immersive audio experience.
But that’s not all. Apple could also simplify the headband design, insist on AirPods for spatial audio instead of including speakers within the Vision Pro strap, switch to a physical adjustment mechanism for IPD (the distance between eye pupils), and even eliminate features like the 3D camera. When combined with refined production methods, economies of scale, and a more cost-effective frame, one can imagine Apple knocking off a significant chunk from the price tag.
Yet, Gurman astutely points out that there are certain aspects where Apple won’t compromise. The external EyeSight screen, responsible for showcasing the wearer’s eyes, along with the essential eye- and hand-tracking system, are intrinsic to the Apple Vision experience—akin to how a touchscreen is inseparable from an iPhone. So, it’s highly likely that these captivating features will be retained in the more affordable model, ensuring a mesmerizing and immersive journey for users.
