Morning show host Nida Yasir has yet again sparked outrage on social media after she recounted a recent shopping trip to Gul Plaza while discussing the devastating fire in the shopping mall that claimed at least 71 lives.

 

Speaking on her morning show, Yasir talked about visiting the building days before the January 17 tragedy. 

 

"Four to five days before the fire, I needed to buy a coffee machine. I couldn't find the machine I wanted, so I searched every floor. It felt strange because I had just been there two days ago," she said.

 

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The host continued detailing her shopping experience. "The people I saw on the media, their faces looked very familiar to me. This entire flower set," she said, pointing to decorations on her show's set, "we bought it from there. I used to wear a mask and go there. The shopping was so good there. There were so many amazing items."

 

Her comments drew swift criticism from viewers.

 

"Wherever any incident happens, she was present there two days before it," one user wrote, mocking what they saw as a pattern in her coverage.

 

"Why are you smiling? Are you crazy? Instead of talking about your shopping, you should have stayed quiet and expressed sorrow," another critic commented.

 

Others accused her of trying to appear relatable in an insensitive manner. "Seriously...how come she is present at every incident. People burned alive, and rather than calling out the government or management, they are telling their shopping stories," wrote one frustrated viewer.

 

The Gul Plaza fire broke out around 10 pm on January 17 and tore through the building within minutes. Flames moved from the rear to the front of the plaza, overwhelming rescue efforts. Firefighters spent two days bringing the blaze under control.

 

Preliminary investigations point to an artificial flower shop as the origin point, where children may have played with matches or lighters. Panic ensued as people rushed toward exits, but closed gates and metal grills blocked access to the roof.

 

Latest reports revealed that authorities completed post mortem examinations of 71 bodies, though they have identified only a fraction of the victims.