A new trend known as ‘Barbie Botox’ has been unleashed on TikTok. Women are getting Trapezius Botox in order to elongate the neck and shrink the shoulders, so it makes the person resemble a Barbie doll. The hashtag #barbiebotox has over 9.4 million views on TikTok according to Forbes, while #traptox has over 22.5 million views, with clips of popular influencers and reality tv who have gotten the procedure.

TikTok influencer Malibutoast who has over 195 K followers, shared clips of herself after having the procedure done, with users worried in her comments about whether the trend would encourage more insecurities among women on social media.

@malibutoast Lmk your thoughts #botox #trapeziusbotox #selfimprovement ♬ original sound – Malibutoast

‘Wake up guys new insecurity just dropped,” wrote one user.

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“Damn now I have to add… trapezius to the list of things I need to fix about myself 😭” another wrote.

Isabelle Lux, another TikTok influencer who credits herself with coining the phrase ‘Botox Barbie’ detailed her own experience of getting the treatment with CNN:

 “It came from the idea that you would look more like a Barbie when you get it done, which I don’t think is a bad thing. It elongates the neck, slims the shoulders and creates a very delicate physique when it’s done properly.”

Speaking to the news organisation about the growing backlash she was getting on the internet, including being called an ‘anti-feminist’, Lux defended her choice by pointing out that women shouldn’t be belittled for wanting to look a certain way.

“The desire to look a certain way has for centuries been seen as silly, a waste of time, waste of money and pointless, especially for women,” she told CNN. “But when a man wants to look a certain way, it’s scientific, it’s cool. I think that we need to stop belittling women for things that they’re interested in, including looking a certain way if they want to. It’s not silly. Like, it’s real.”

But many plastic surgeons are condemning the trend, explaining that the procedure was coined in order to help those with excessive neck pain, with a side effect of creating the illusion of a longer and slimmer neck. Speaking to PEOPLE magazine, New York City dermatologist Dr Amy Wechsler pointed out that Barbie’s features are unrealistic and these cosmetic procedures won’t make a noticeable effect on women.

“Someone years ago explained that if you take a Barbie doll and make it into an adult woman, the measurements are not really realistic. So I don’t love jumping on social media trends because they often don’t have any basis in science,” she explains. “I think that’s human nature to try to wanna copy a trend, but usually what happens — which is good — is that the trend will fizzle out if it’s not a good idea or if it’s not healthy.”

“The #BarbieBotox trend is more about slimming,” Wechsler adds. “If you relax those muscles it can make a big improvement in the feel and the look. But if someone doesn’t overuse that muscle, I don’t think it does that much.” 

Speaking to CNN, Dr Parisha Acharya warned that incorrect administration of Botox could weaken the muscle completely, and then effect your ability to hold up your neck properly. She expressed concerns about the trend going viral on social media, especially when younger audiences are watching:

“I think a medical procedure should be treated as a medical procedure. And in the UK, (the aesthetics industry) is unregulated. So shockingly anyone can administer botulinum toxin injections. That could be a beautician or hairdresser with no clinical experience, no anatomy knowledge. It really does worry me.”

Dr Acharya also pointed out that the trend took the wrong message from the movie ‘Barbie’ which advocated for women to stop trying to mould themselves to appease the patriarchy, and start accepting their bodies as the way they are:

“It was very pro-feminism, and (women) were moving away from sexualizing our bodies and thinking of them as just objects,” she stressed. “I don’t like the fact that this trend is using Barbie to say we should have slim necks. We should embrace ourselves for who we are.”