OpenAI has announced its decision to implement Bing as the default search engine for ChatGPT. The introduction of this enhanced search functionality will be gradually rolled out to ChatGPT Plus users, starting today, and will soon be extended to all free ChatGPT users through a plug-in integrated within ChatGPT.

In a blog post published today, Yusuf Mehdi, Microsoft’s head of consumer marketing, expressed his enthusiasm for the partnership between Microsoft and OpenAI. Mehdi stated, “Our collaboration with OpenAI has been instrumental in the development of the new Bing. ChatGPT will now benefit from an exceptional search engine integrated within, providing more current and timely answers sourced from the web.”

Similar to how Bing’s chat experience utilizes GPT-4 and includes citations for links, OpenAI’s AI chatbot, ChatGPT, will incorporate search capabilities and web data that also incorporate citations. The integration of Bing into ChatGPT represents a significant achievement for Microsoft’s search engine, particularly after recent speculation that Samsung might switch from Google to Bing Search. This integration builds upon Microsoft’s extensive investment in OpenAI, which amounted to a “multibillion dollar investment” earlier this year, following years of close collaboration between the two companies.



Moreover, Microsoft has pledged to employ the same open plug-in standard utilized by OpenAI for ChatGPT, facilitating compatibility and seamless integration between plug-ins for Bing Chat, Microsoft’s Copilot platform, and ChatGPT.