Weetabix has stirred up a storm after it suggested people to have the cereal with baked beans for breakfast.

“Why should bread have all the fun when there’s Weetabix?,” said Weetabix in the caption. “Serving up Heinz Beanz on bix for breakfast with a twist.”

Responding to the tweet, several brands including Tinder, Papa Johns, KitKat, KFC and Nandos left some cheeky replies.


Tinder UK thinks this is not what you call ‘a match’.

The US Embassy tweeted that the pairing was “not the [US-UK] collaboration we were hoping for”.