Chef Zahra Khan, who hails from Pakistan, has made it to Forbes 30 Under 30 Europe in the Retail and E-commerce category, making Pakistan proud.

Read more – This girl just made Pakistan proud but here’s why you might’ve missed it

Sharing the news on social media, Zahra said: “Truly blessed to have been recognised amongst the top emerging and game-changing entrepreneurs.”


“Deeply humbled and so thankful to my family, my girls- who are my biggest inspiration, my friends and lastly my teams at Feya and Dyce without whom none of this would have been possible,” she added.

Writing about Zahra, Forbes said: “Immigrant Zahra Khan defied Pakistani cultural stereotypes and launched a career in the UK focused on empowering women.”

“The chef and mother of two runs Feya cafes and shops. She employs 30 full-time staff, hires female illustrators to design packaging, and donates 10% of retail profits toward professional coaching for women.”

Zahra opened her debut eatery Feya Café on Bond Street just months after the birth of her first daughter in 2018. Following the unprecedented success, the award-winning DIY dessert parlour and interior masterpiece DYCE was opened in quick succession, followed by flagship Feya Knightsbridge in December 2019. Zahra now employs a 75% female workforce across her three restaurants.

Meanwhile, the Forbes ’30 Under 30 Europe’ class of 2021 includes 300 honourees across each of the 10 categories, all under 30.

“Against the backdrop of turbulent social and economic conditions across the region, the sixth annual Under 30 Europe list celebrates the young visionary leaders and entrepreneurs who have made their mark on business and society in the past year,” says a statement by the publication.