Chicken worth whopping Rs10.75 billion was sold during the three-day Basant festivities in Lahore, an X post reshared by Punjab Chief Minister (CM) Maryam Nawaz has revealed.

 

“In Lahore, chicken worth Rs10.75 billion was sold during three Basant days: Poultry Association… over one million vehicles entered Lahore, generating millions of rupees in toll tax,” the post read.

 

Separately, data also showed economic gains across several sectors during the celebrations as the event drew residents from Lahore, other cities and even foreigners or expats. These included the purchase of kites and strings, food items, beverages, event tickets, and travel or lodging costs.

 

Sales of kites and strings alone generated an estimated Rs2 billion. Hotels in Lahore reported higher occupancy levels during the period, while restaurants and fast-food outlets recorded an increase in customer volume.

 

While dessert and sweet shops also reported a rise in sales, analysts estimated that overall business activity during the three days ranged between Rs4 billion to Rs6 billion, reflecting the scale of commercial engagement linked to the celebrations.

 

The event also contributed to Pakistan’s visibility abroad. International diplomats and foreign tourists were present during the celebrations, while global media outlets, including BBC and CNN, covered Basant-related developments.

 

The coverage focused on the scale of the event, security arrangements and public participation, placing Pakistan on international platforms.

 

Urban transport and mobility formed another key aspect of the celebrations. Authorities managed the movement of more than 1.4 million passengers across the city as Lahore’s public transport systems, including the Metrobus and Orange Line, were used extensively.