Online Chinese retailer Shein has apologised for selling Muslim prayer mats as decorative mats after people on social media criticised it for religious insensitivity.

In an apology note, posted to social media, the brand said: “We offer our sincerest apology to all those whom we have hurt and offended, and hope we can earn your forgiveness.”

The brand informed its customers that the product was instantly removed from its website and that other retailers were also ordered to stop selling the products to others.

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“We have also formed a product review committee with staff from different cultures and religions so a mistake like doesn’t happen again,” read the post.

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Many people expressed disappointment in the brand and said that the brand’s act is “unacceptable” and “highly offensive”.

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