Coke Studio, Ministry of Foreign Affairs partner to promote ‘cultural diplomacy’

Foreign Minister Shah Mahmood Qureshi, in a tweet has congratulated Coke Studio for a ‘sublime’ start.

“Congratulate Coke Studio for a sublime start to 2022 with two powerhouses of Pakistan, Abida Parveen & Naseebo Lal. The Foreign Office is pleased to partner with the platform elevating Cultural Diplomacy footprint through our missions across the world,” the minister said in a tweet.

Congratulate @cokestudio for a sublime start to 2022 with two powerhouses of Pakistan, #AbidaParveen & #NaseeboLal. The Foreign Office is pleased to partner with the platform elevating 🇵🇰 #culturaldiplomacy footprint through our missions across the worldhttps://t.co/eWQMB3fckM pic.twitter.com/KPYXFHUJPp

— Shah Mahmood Qureshi (@SMQureshiPTI) January 15, 2022

Abida Parveen and Naseebo Lal have opened the 14th season of Coke Studio with an extravagant song “Tu Jhoom.” The song has sent excited fans on a listening spree.

This year, Coke Studio is produced and curated by music composer Xulfi. Written by Adnan Dhool, “Tu Jhoom’s” music is arranged and produced by Xulfi and budding artist Abdullah Siddiqui.