‘Content creators are selling their families for influence’: Fahad Mustafa

Actor and producer Fahad Mustafa was a guest on Shoaib Akhtar’s show where he was asked about the rise of social media influencers and content creators in Pakistan and whether he would accept them as co-actors in any drama he works in. The ‘Mayi Ri’ producer responded with a scathing remark on the lengths people from this profession are willing to go to for the sake of going viral.

“They are selling their families for content,” asserted the actor. “Their content is making kheer in the kitchen, rubbing their mother’s feet and then going as far as visiting a graveyard…Matlab yeh kya hai, yeh kaunsa content hai?” [What is this, what kind of content is this?]

Fahad further explained he would never want to be known for this kind of work. “I can tell both good or bad story, but I will never sell my house for the sake of views. I will never sell myself this way.”

The ‘Mein Abdul Kadir Hoon’ actor further compared content creators to those working in the acting industry, and pointed out how such influencers would never survive in such an industry because of the extensive time it took to produce a project.

“If you ever go on a shoot, or you’re sitting on a set here, it takes time,” shared Fahad. “There’s a process. They can’t work longer than two or eight hours. And how would they understand? They have their phone and can make something in 10 seconds.”