Pakistan’s biggest horror film Deemak has achieved remarkable success in its first week of release, setting a new milestone in the history of the country’s cinema.

The film, created in collaboration with Geo Films, has reportedly already grossed over an estimated Rs60 million and continues to dominate the box office amid overwhelming audience appreciation.

Viewers are praising the film for its gripping storyline, suspenseful sequences, terrifying visuals and use of cutting-edge technology. “The story, suspense, scary scenes and use of modern technology make Deemak completely unique from other horror films,” said one viewer in a social media post.

Written by Syed Murad Ali and directed by Rafay Rashdi and Ayesha Muzaffar, the film combines horror and thrill with powerful commentary on social issues.

At its core, Deemak doesn’t just aim to scare but it also sheds light on emotional trauma, generational neglect, domestic abuse, denial and the complex dynamics between women in a household, particularly the strained relationship between a daughter-in-law and mother-in-law. Set against the backdrop of a haunting, the film uses horror as a metaphor for internal decay exploring how unresolved emotional wounds and suppressed tensions can slowly destroy families from within.

Deemak features Faisal Qureshi and Sonia Hussain in lead roles, supported by legendary actors Samina Pirzada, Javed Sheikh, Bushra Ansari and other artists.