Director Marketing PCB resigns after failing to hit the mark

Director Marketing of the Pakistan Cricket Board (PCB), Usman Waheed, has resigned after failing to achieve goals set by PCB Chairman Mohsin Naqvi.

Sources indicate that Naqvi had set specific targets for the Champions events. Waheed, however, fell short, resulting in setbacks for the PCB in selling both local and international rights.

Previously, the PCB sold its broadcast rights for matches to be played in Pakistan from August 2024 to December 2026 for just 1.06 billion rupees, compared to the allocated 3.02 billion rupees—1.48 billion rupees less than the expected amount.