The vice chancellors (VCs) of the public sector institutions have been advised by the Higher Education Commission of Pakistan (HEC) to encourage the use of regional beverages like lassi and sattu since doing so will boost employment and bring in revenue for the general population, Arshad Yousafzai, reports for Geo.
Dr Shaista Sohail, acting chairperson of the HEC, called on the VCs in a circular to take a “leadership role and think of innovative ways to provide relief to the lower-income groups and the economy as a whole” in response to the financial crisis that Pakistan is currently experiencing.
“I am sure that the honourable vice-chancellors will be able to innovatively explore many other avenues to create employment, reduce imports and ease the economic situation,” she added.
She recommended VCs to promote regional tea plantations as well as locally produced, wholesome traditional drinks like lassi and sattu.
