The Poverty Alleviation and Social Safety Division (PASSD) has announced that it will partner with Facebook to handle malnutrition in Pakistan.
As per details, Ehsaas will host a first-of-its-kind ‘Design Hackathon’ on malnutrition at the National Incubation Centre, Islamabad on December 14 and 15.
The Designed Hackathon will connect experts in malnutrition with digital marketers who with the help of Facebook, will build innovative digital campaigns around the specific challenges of malnutrition.
Speaking on the matter, Special Assistant to the Prime Minister on Social Protection and Poverty Alleviation Dr Sania Nishtar said, “Ehsaas is bringing together the smartest talent in digital marketing and technology to tackle malnutrition across the country and improve millions of lives.”
“Social media is an important medium through which we can educate the public, and we are excited to see the results of this pioneering,” she added.
Millions of children in Pakistan suffer health and development consequences due to malnutrition. At least 703 children have died due to malnutrition and different diseases in the Tharparkar district in 2019.
The Ehsaas Programme with this partnership with technology and social media platforms aims to reach new people across Pakistan with educational messages on malnutrition and the different sides associated with this disease.
