Elon Musk launches ‘X TV’ app, challenges YouTube

Tesla Motors and X (formerly Twitter) Chief Executive Officer Elon Musk has launched X TV, continuing his efforts to transform microblogging platform X into a popular multimedia platform.

The tech tycoon and SpaceX owner recently made the beta version of X TV public on social media. The new feature lets users watch movies and live content within the X app.

The feature is expected to reduce user dependency on external media platforms by allowing users to switch to other media players without requiring them to do so.

It will also be available on LG, Amazon Fire TV, and Google TV.

Earlier, X surpassed YouTube in the battle of ad-revenue features for content creators.