Elon Musk launches ‘X TV’ app, challenges YouTube

Elon Musk launches 'X TV' app, challenges YouTube

Tesla Motors and X (formerly Twitter) Chief Executive Officer Elon Musk has launched X TV, continuing his efforts to transform microblogging platform X into a popular multimedia platform.

The tech tycoon and SpaceX owner recently made the beta version of X TV public on social media. The new feature lets users watch movies and live content within the X app.

The feature is expected to reduce user dependency on external media platforms by allowing users to switch to other media players without requiring them to do so.

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It will also be available on LG, Amazon Fire TV, and Google TV.

Earlier, X surpassed YouTube in the battle of ad-revenue features for content creators.

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