Facebook joins rival social media platform TikTok

Giant social media platform, Facebook has joined its rival social media platform, Tiktok. The company created its official account last week which reached more than 18k followers. It is verified now but has not uploaded any videos on the account.

A Facebook spokesperson also confirmed the Facebook account on Tiktok to a news agency Adweek.

He said, “Brands leverage a variety of channels, including some of our social media platforms, to reach and engage with the people using their products and services every day. Our intent with establishing a brand presence and cultivating a community on platforms like Tiktok or others is no different.”

Facebook has an official account on Twitter as well which is also a rival platform.

Metaverse recently introduced reels on Instagram which has an audience from 150 countries. The company has already announced monetisation features for advertisers on the platform.

Tiktok also has a verified account with 26 million followers on Instagram.