As per details, Facebook has started urging iPhone and iPad users to allow data tracking. The social media giant said that users should allow this for a better and personalized ads experience.

Apple recently decided to ramp up privacy of its users, and gave users an option if they want to allow social media applications to track their data.

Both companies are in some sort of war with each other, a war that has been raging for more than one decade now.


The founder and CEO of Facebook Mark Zuckerberg recently termed Apple Inc. as the biggest competitor, and he said that the new privacy policy of Apple will cause “damage to the business of millions of users.”

The very next day CEO of Apple Tim Cook, during a data privacy conference in Brussels, said: “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reforms.”

The battle focuses on a unique device identifier on every iPhone and iPad called the Identifier for Advertisers (IDFA). Companies that sell mobile advertisements, including Facebook, use this ID to help target ads and estimate their effectiveness.

With the latest iOS 14 update, each app that wants to use the tracker will have to seek permission from the user. Consequently, it will make the mobiles ads less effective.

Facebook has already started warning investors that these changes will affect the business, and now the company is testing the effects of the new updates.

Besides, form today when users will open the app, they will see a message box that will tell users why they must allow Facebook to track their data.

“Allow Facebook to use your app and website activity?” and claims that Facebook uses that information to “provide a better ads experience.” It will then offer users a choice between “Don’t Allow” and “Allow.”

No matter which selection users make on the Facebook prompt, if they choose not to allow tracking on the Apple pop-up, that choice will be final, and Facebook will honour it.