A new product sampling roadshow at Costco Canada is garnering attention not just for its flavours but also for its Pakistani origins.

 

 

National Foods, a Pakistani company known for its packaged spices, sauces, and chutneys, has launched a six-week tour showcasing its dipping sauces at select Costco outlets.

 

 

The tour began at the Mississauga warehouse (3180 Laird Rd), where it will continue until June 8. Two additional locations are planned for the upcoming weeks at Thorncliffe Park-42 Overlea Blvd –June 10 to June 22, and Kingston-1015 Centennial Dr- June 24 to July 6.

 

 

Shoppers can sample and purchase any four bottles of sauce for $8.99. The flavours offered, organised by spice level, include Mango Chilli, Chilli Garlic, Tangy Tamarind, Red Chilli, and Green Chilli. The sampling area has attracted a consistent number of visitors, with customers adding bottles to their carts alongside fast food items like chicken fingers and fries.

 

 

A video shared by @costcomarkhameast on Instagram captures the excitement around the booth. In the comments, numerous viewers acknowledged the brand's roots, calling it a “proud moment” and highlighting the prominence of a Pakistani brand at an international retail chain.

 

 

One user remarked, “Wow, it’s from Pakistan,” while another said, “Congratulation National, it’s about time.”

 

 

Founded in Karachi in 1970, National Foods has grown to be one of Pakistan's leading food brands. Its products are already sold in a number of countries at South Asian grocery stores, but this Costco roadshow presents the brand to a broader, more diverse audience.

 

 

For many members of the Pakistani community abroad, the sauces represent more than just flavour; they evoke a sense of familiarity and recognition. The inclusion of a locally established Pakistani brand at Costco signifies a moment of cultural visibility through food, in a space that seldom showcases South Asian companies on this scale.