Fashion brand Generation is typically known to be progressive – their campaigns are usually centred on creating awareness on social issues and are focused on inclusivity. Be it breast cancer awareness, hiring plus sized, dark-skinned or older women as models, Generation has usually been lauded for its initiatives.

However, the brand landed in a social media controversy after some users called them out for using “underprivileged girls as photo props” for a recent shoot.

As these tweets began to gain traction lawyer Waqqas Mir clarified that the photos were not from Generation’s shoot but were actually from a shoot of a separate magazine.

Users still had questions.

Later, Generation themselves took to social media to clarify that the shoot was done by magazine Libas Now “merely to promote Alif Laila, a colourful bus turned into a children’s library.”