Feroze Khan has called out the trend of digital creators reviewing television projects without professional understanding of the industry.

In a detailed note shared on his Instagram story, the actor argued that “knowledge or insight” is often missing from the commentary currently circulating on platforms like YouTube.

Khan stated that while it is easy to pass comments, these critics often fail to recognize the “hard work” and “value” behind the creative process. “I simply want to say that every artist, actor, writer, and creator deserves respect and encouragement,” he wrote.

The actor drew a line between professional feedback and social media negativity. He noted that “constructive criticism is always welcome,” but warned that “negativity without understanding” has a deep impact on professionals who work “day and night” on their art.

He urged his fanbase to counter “unfair reviews” by showing kindness to the artists being targeted.

Khan’s comments touch on growing tension between Pakistani actors and the digital review space.

Previously, Aagha Ali described the scrutiny faced by the drama Main Manto Nahi Hoon as “excessive”.