Videos of philanthropist Ramzan Chhipa promoting social work on social media have left the internet divided. While some users pointed out the lack of modern filming techniques and production, others argued that charity should not be showcased for attention.

 

In one of the viral videos from June, he instructs a shopkeeper to gift a cake to a family that can't afford it, specifically telling him not to mention that it's from him. Yet he has his name, Chhipa Sahab, written on the cake, highlighting contradictions in the script.

 

 

Similarly, many videos featuring Chhipa have surfaced online as part of efforts to deliver moral messages. Critics, however, label them as “outdated productions,” “cheap acting,” and “self-promotion.” Others argue that the criticism is unnecessary.

 

One social media user wrote, “Chhipa Sahib has also started quite a theatrical performance, never saw Edhi Sahib [Philantropist] doing such things, nor does Dr. Adeeb Rizvi [Philantropist] engage in such cheap promotion, nor others. Chhipa Sahib should avoid cheap content writers and advisors (sic).”

 

 

“Chhipa sahab has now become a content creator,” one added. Another maintained, “Such videos would affect genuine social welfare work of the organisation."

 

 

“Chhipa Saab! Just some advice. Please hire a good marketing company. And one request, kindly let us know the company you hired so we are not hiring it and saving ourselves from any embarrassment,” mocked another netizen.

 

 

“Real charity is done quietly, for the sake of Allah alone, without the need for public recognition … Taking credit openly on social media shifts the focus from sincerity to self-promotion. Please consider the example of Edhi Sahab, a man of true humility who served thousands without ever seeking attention. Helping others is a blessing from Allah, but showing it off lessens its reward (sic),” advised one user.

 

Some social media users also hailed him for raising awareness.

 

A user wrote, "Although this video is acting, but! Its purpose is to inform the needy that you can go to Chhipa Sahib.”

 

“All those Pakistanis who can’t do anything themselves criticise organisations like Chhipa,” opined another netizen.

 

 

One user, while lauding Chhipa’s work, advised him to change his public relations team, criticising them for producing outdated content in an era dominated by Generation Z: “Ramazan Chhipa is such a person with heart and zero ego, I've met him many times ... The actual issue is [that] he and his team do not belong to this generation. The type of low-effort and outdated content they produce is called dark humour and brainrot in today's language. That costs him too much. the only request from him is to change his PR and content production team, who are defaming him unintentionally or intentionally. A lot of duas for Chhipa sahab whose ambulance and disaster team always come up to help on just one call”.