Pakistani singer Aima Baig has tied the knot with Zain Ahmed, co-founder of the Lahore-based fashion label Rastah. Their intimate nikkah ceremony in Canada has marked the beginning of a new chapter in their lives.

While Aima Baig is known for her incredible voice and Coke Studio features, who is Zain Ahmed?

Zain Ahmed co-founded Rastah in 2018 alongside his cousins Ismail and Adnan Ahmad. The fashion label quickly made a name for itself by fusing traditional Pakistani craftsmanship, such as handloom fabrics and woodblock printing, with modern streetwear aesthetics inspired by the vibrant culture of Lahore.

In 2022, Zain Ahmed was featured on Forbes Asia’s 30 Under 30 list for his contributions to fashion. Under his creative leadership, Rastah became the first Pakistani brand to showcase at London Fashion Week in 2023. The brand’s rise was not just limited to the runway. Rastah's clothing has been worn by global celebrities including Justin Bieber, Timothée Chalamet, Barry Keoghan, Riz Ahmed, Anil Kapoor, Zayn Malik, French Montana, Karan Johar and Diljit Dosanjh.

Despite his growing fame, Zain has maintained a relatively low personal profile.

Zain and Aima Baig were first linked in 2024 after their public appearances and social media posts sparked relationship rumours. The couple later confirmed the speculation after posting photos together online. Since then, they've often been spotted vacationing and attending events together.

Their wedding came as a surprise to many fans after a photo from their Nikkah ceremony was shared online. The couple was met with an outpouring of love and congratulations from fans and fellow celebrities alike.