Tech giant Google has announced that it will donate $500,000 (Rs110 million) for flood relief efforts in Pakistan.

Google Southeast Asia Vice President Stephanie Davis posted on LinkedIn that the tech giant would donate the amount to the Centre for Disaster Philanthropy through Google.org.

In a post, she wrote: “Our hearts go out to each and everyone impacted by the ongoing floods in Pakistan. Even when faced with the fear of having their homes washed away and vital farmland destroyed, we have also witnessed Pakistanis and communities coming together to help each other. We are inspired by their bravery, and we want to help.”

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She added that the company would find more ways to help Pakistan through its tools and resources.

Separately, Google’s Regional Head for South Asian Frontier Markets Farhan Qureshi said Google employees have contributed over Rs72 million so far in personal donations and company matches.

Earlier this week, Apple Chief Executive Officer Tim Cook said his company would donate to relief and recovery efforts on the ground.

“The floods in Pakistan and surrounding areas are devastating humanitarian disasters. Our thoughts are with those that have lost loved ones, the many displaced families, and all those affected,” he tweeted.

Suzuki has also decided to offer aid to Pakistan in support of the flood victims. According to an official notification, the company will offer a relief fund of 10 million Japanese Yen (Rs15.6 million).

Water levels continued to rise on Friday as the overall death toll from the devastating floods has crossed 1,200.