Here is all you need to know about Atif Aslam's new project Borderless World
What if music could connect the world? Legendary singer Atif Aslam is turning this idea into reality with his new global music program, Borderless World. Launched on January 03, 2025 in Lahore at Cue Cinema, the program will give new singers from around the world a chance to showcase their talent.
The Aadat singer unveiled the project with a teaser at the end of 2024, creating excitement among fans and fellow musicians alike.
The official launch ceremony saw various celebrities from the entertainment industry such as Saba Qamar, Bilal Lashari, Hamza Ali Abbasi, Naimal Kahwar, Faris Shafi and Mawra Hocane,
During the event, Atif Asalam showcased his first song under the Borderless World program, titled Peeran, which he both composed and wrote. The song is available on his YouTube channel, marking the beginning of this exciting musical journey.
Speaking to the media, Atif Aslam said, “Borderless World will feature songs from fresh talent across the globe. The first season will introduce diverse voices, and we plan to bring international artists in future seasons.”
“Music transcends borders, which is why I named the program Borderless World –to unite global artists on one platform," he added.
While many details are still to unfold, including which other artists will feature in the first season, the Borderless World program promises to be a game-changer in the music industry.
Earlier, Atif Aslam had announced the launch of a new music program called 'Borderless World.'
He shared the news on Instagram, telling his followers that the program will bring together artists, sounds, and stories from around the world.
He wrote, "Borderless World is more than just a music show. It’s a platform to bring together artists, sounds, and stories from around the globe." his program is his way of "giving back to the industry and to all of you, who have been my biggest support through every step of this journey."
Atif Aslam “Get ready for brand new music, epic music videos that will bring a fresh wave to the music scene. I can’t wait for you all to experience this with me!”
During a YouTube live session, he explained that 'Borderless World' has been in the works for over a year.
He wanted to return to his roots and create something deeply personal. The program will feature original music, iconic covers, and unforgettable collaborations, set against stunning backdrops from around the world.
He said, "When I did my first album, and then my second and third, I moved into playback singing and didn’t get the time to focus on my music anymore. Now that I’ve found it, I want to produce something of my own. This was the perfect moment to bring Borderless World to life."
Fans can expect around 10 songs with music videos shot in breathtaking locations worldwide. The first release is a song filmed in New Zealand. None of the content has been shot in Pakistan, as Aslam chose to explore landscapes with global appeal.
He said, "All the places we’ve shot in hold a lot of significance; so many Western artists have shot their videos there." He hinted that 'Borderless World' will have a nostalgic feel of his earlier music while introducing new sounds. "I think somewhere you’ll be able to hear the old Atif Aslam," he teased.