Here's how much players might pay for GTA 6
Industry experts believe that Grand Theft Auto 6 (GTA 6), the highly awaited sequel to 2013's GTA 5, could cost between $80 and $100, breaking the usual price range for video games.
Matthew Ball, CEO of Epyllion, predicts the game could set new pricing trends with the increasing development costs.
In a recent report on gaming trends for 2025, Ball explained that video game prices haven't kept up with inflation over the years.
For example, even a $70 price for GTA 6 would make it the "cheapest" game in the series in real terms since the inflation-adjusted average price for the franchise is about $91. He said, "The combination of growing production costs and slower player growth could make GTA 6 a key moment for the industry to raise prices."
GTA 6, expected to launch in fall 2025 on PlayStation 5 and Xbox Series X/S, could become the biggest entertainment release ever, with predictions of $3 billion in first-year revenue, including $1 billion from pre-orders. Analysts believe the game's popularity and scale might justify a higher price.
However, this has sparked debate. Michael Douse, publishing director at Larian Studios, pointed out on social media that while inflation might support higher prices, developers must ensure their games meet player expectations and are worth the cost.
As game budgets grow and the industry slows down, GTA 6 could pave the way for higher prices.
Whether Rockstar will go beyond the current $70 standard is still uncertain, adding to the discussion about what modern games are worth.