After Careem, washing powder brand Ariel has now come under fire for its latest advertisement.

The ad which features the captain of Pakistan’s national women’s cricket team Bismah Maroof says encourages women to break away from ghar ki “chaar deewari.”

Pakistanis are of the view that the ad is propagating anti-Islamic views which is why it should be banned and that Pemra should take strict action against it.


Some people thought that Ariel had a hidden agenda.

Appeals to Prime Minister Imran Khan were made.

On the flip, there were some people who called out this trend.

Ariel Pakistan has apparently taken down the advert. But they have not made an official statement regarding this.