After Careem, washing powder brand Ariel has now come under fire for its latest advertisement.

The ad which features the captain of Pakistan’s national women’s cricket team Bismah Maroof says encourages women to break away from ghar ki “chaar deewari.”

Pakistanis are of the view that the ad is propagating anti-Islamic views which is why it should be banned and that Pemra should take strict action against it.

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https://twitter.com/Flowercollecto/status/1142290624252731393
https://twitter.com/abbas_layaq/status/1142321554417696769

Some people thought that Ariel had a hidden agenda.

https://twitter.com/Candlee_light/status/1141751520679084032
https://twitter.com/SabaKhan18sabs/status/1142253901443469314

Appeals to Prime Minister Imran Khan were made.

https://twitter.com/Kamrankkj1/status/1142295542443184129

On the flip, there were some people who called out this trend.

Ariel Pakistan has apparently taken down the advert. But they have not made an official statement regarding this.