Netflix announced on Wednesday that it is testing new solutions to terminate the sharing password facility between friends and family.
Netflix will add an extra payment to add more users to an account.
Director of product innovation in Netflix, Chengyi Long said, “While [separate profiles and multiple streams] have been hugely popular, they have also created some confusion about when and how Netflix can be shared.”
He further continued, “As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
Netflix is conducting a first experiment phase in three countries which includes Chile, Costa Rica and Peru.
The streaming platform will send notifications to subscribers regarding options to add households to an account with discounted prices which are 2,380 CLP in Chile, 2.99 USD in Costa Rica and 7.9 PEN in Peru.
Then, subscribers will have the option to turn the viewing profiles either into a new account or an extra member account.
Long also talked about future plans, “We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.”
