A private hotel in Hunza has been sealed after a party at the hotel drew allegations of drug use from content creator Jameed Ahmad, who runs the Instagram account “Hunzographer”.
Ahmad shared to his Instagram account pictures of a notice affixed to the hotel’s entrance, reiterating his concerns over what he described as the growing presence of “drug culture” and “drug-promoting parties” in the region.
“If this culture of drug use and drug-promoting parties comes to Hunza, I definitely won’t stay silent,” Ahmad wrote in a post that came amid viral videos of what appeared to be a rooftop party.
He maintained that his criticism was not directed at tourism or entertainment but at activities that, according to him, could normalise drug use and affect young people, local culture and the environment.
Ahmad also called on the Hunza assistant commissioner (AC) and deputy commissioner (DC) to take the matter seriously and take action before the issue became more widespread.
In an earlier video, he contacted the hotel’s customer service and asked a representative whether a dance party could be arranged. The representative simply replied “no”.
Ahmad then referred to videos circulating on social media and said that a dance party had recently taken place on the hotel’s rooftop. The representative once again denied knowledge of such an event.
He had then mentioned the videos circulating on social media and questioned how the hotel could remain unaware of an event taking place on its premises. He had also alleged that drugs were being used at the gathering and asked the representative, “How do you have no idea what’s happening in your hotel?”
After the exchange, the hotel representative had purportedly disconnected the call.
He had also earlier shared footage of the gathering, which showed people attending the party. In the caption, Ahmad had raised concerns over drug use in Hunza, particularly among young people, but clarified that he had no objection to music, dancing or people enjoying themselves responsibly.
Ahmad also alleged that some people attending or organising such events were reportedly staying in the region for longer periods and said that local authorities and hotel associations should investigate any possible violations of the law.
The posts had triggered mixed reactions, with several users challenging Ahmad’s characterisation of the gathering as a drug-related party.
One user had described the gathering as a “private dance event” and argued that “people should have the freedom to make personal choices without facing public criticism”.
Another had questioned where the alleged drug use appeared in the footage and compared dancing at the gathering with dancing at weddings.
A separate commenter said, “You should provide evidence of drug use before describing the gathering as a drugs party and people could dance, listen to music and enjoy themselves in Hunza without using drugs.”
Other users had also criticised Ahmad for reposting footage without hiding the identities of the people at the event, arguing that he had downloaded material from private Instagram stories and used it to support his arguments.
Responding to the criticism, Ahmad had clarified that he had shared videos from a public profile and argued that the people featured in the footage were public figures.
He said that his concern was not personal but related to “respecting culture, environment and local values”.
