Electric vehicle (EV) makers are always looking for ways to increase the appeal of their potential buyers by increasing the novelty and utility of their cars.
The latest example is of Hyundai’s Ioniq 5. One of its commercials shows a group of happy and energetic individuals on a camping trip enjoying activities like working out, cooking meals, and watching TV, with all their electronic appliances connected to the Ioniq 5.
Ioniq 5 can give 3.5 Kilowatt (KW) of power to run appliances like refrigerator, treadmill or run a stove.
Hyundai aims to seek the attention of young people and they are trying to catch up with the EV pioneers like Tesla and the Volkswagen Audi Group (VAG), among others.
Hyundai claims to be the first automaker that has developed a car capable of both power consumption and power supply features.
To meet the competition, General Motor Company (GMC), Tesla and Rivian will also add this feature to their upcoming cars.
Hyundai has also added the option to add solar power to the car, and it will give an additional 1,300 Kilometer (KM) range to travel.
Pakistanis often argue that such developments are of no relevance to our market, but bear in mind that the normalisation of EVs across the globe is inevitable, which is why Pakistan’s goal should be to promote EVs in a positive light to facilitate a paradigm shift in Pakistan’s growing automotive market.