Indian media reports suggest that the Indian cricket team might compete in the upcoming Asia Cup 2025 without a jersey sponsor.

 

According to Indian media reports, the search for a new sponsor was discussed at an emergency Apex Council meeting of the Board of Control for Cricket in India (BCCI). The board admitted that securing a replacement just days before the Asia Cup would be a major challenge.

 

In contrast, the BCCI is working on plans to finalise a long-term sponsorship deal that will extend until the ICC ODI World Cup 2027. Until then, the team may have to compete in the Asia Cup without a sponsor logo on its jerseys.

 

The development follows the termination of BCCI’s sponsorship deal with fantasy sports company Dream11 after the Indian Parliament passed the Promotion and Regulation of Online Gaming Bill 2025, which imposes a complete ban on real-money online games.

 

The bill has significantly impacted the gaming industry, forcing Dream11 to end its agreement with the BCCI. This termination has reportedly caused heavy financial losses to the board.

 

The sponsorship agreement between BCCI and Dream11 was signed in 2023 and was scheduled to continue until 2026. The deal was worth $44 million (approximately ₹358 crore).