Instagram is removing all filters that represent or promote cosmetic surgery. It believes these filters are harmful to people’s mental health.
These filters include ones that make your lips bigger, contour your face or make your wrinkles or fine lines disappear. The company says the ban is being applied to promote wellbeing.
A spokesperson for Instagram said “We’re re-evaluating our policies—we want our filters to be a positive experience for people. While we’re reevaluating our policies, we will remove all effects from the gallery associated with plastic surgery, stop further approval of new effects like this and remove current effects if they’re reported to us.”
The move comes after an update to the app that allowed users to create their virtual effects that can be superimposed on images and videos. Some popular filters copied the effects of cosmetic surgery.