Maria B has come under scrutiny on social media after her recent Instagram activity highlighted a seeming disconnect between brand promotion and personal positioning, as she announced a kite-themed kidswear collection while also publicly stating that she would not be celebrating Basant, a festival traditionally associated with kite-flying.

In recent posts, the designer promoted her upcoming kidswear line titled The Kite Club | Spring Summer Collection ’26, a collection whose branding prominently references kites - a central symbol of Basant. Around the same time, Maria B also shared a story stating that she would not be celebrating the festival.

In the story, she wrote: “No, I'm not celebrating Basant. Please stop sending me invites. Why? Because there is nothing to celebrate… rather there is much to mourn. We have lost our humanity and integrity.”

The timing and contrast between the two messages quickly drew attention on social media, with users pointing out what they described as a contradiction between the collection’s theme and her stance on Basant. 

Several netizens accused the designer of hypocrisy, with comments such as “She is such a hypocrite,” “Munafiq,” and “Hypocrisy! She’s launching her Basant collection lol.”

Others reacted more mockingly, questioning the logic behind the juxtaposition. One comment read, “Logic: 0, Maria B: 1,” while another claimed the designer “needs help and too urgently.”