‘It was awful’: Priyanka Chopra regrets endorsing fairness products

Priyanka Chopra-Jonas has said that she has expressed her deep remorse for promoting skin-whitening creams in her upcoming memoir Unfinished. The book is scheduled to release on February 9 and will chronicle Priyanka’s childhood, facing racism during her teenage years in the US, winning Miss India and Miss World, and the challenges she faced while navigating a career in Bollywood and Hollywood.

Speaking to Marie Claire, Chopra-Jonas, said: [Skin lightening] was so normalized in South Asia; it’s such a large industry that everyone was doing it. In fact, doing it is still a check [mark] when you are a female actor, but it’s awful.”

“And it was awful for me, for a little girl who used to put talcum-powder cream on my face because I believed that dark skin was not pretty,” she said, adding that she hated being described as “dusky” by industry influencers and the media.

Priyanka further shared that her new sustainable beauty brand, ‘Anomaly’, is a metaphor for the self-acceptance she’s finally found. She is hopeful that men and women today don’t feel like they have to live up to the restrictive beauty standards that she used to.

“I’m an anomaly, and everyone else is in their own way,” says the actor.

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Meanwhile, talking about her journey and accomplishments, Priyanka said: “For that girl who was so scared, I’m proud of the person that I evolved into. I dealt with a lot, and I came out thriving. I want little girls around the world to think about that. It doesn’t matter where you come from; it doesn’t matter what your circumstances are. Your grit matters, your ambition matters, your perseverance matters.”

Earlier on 2015, while talking to journalist Barkha Dutt about endorsing fairness creams, Priyanka had said: “I felt really bad about it, that’s why I stopped doing it.”

“All my cousins are gora-chitta (fair) I was the one who turned out dusky because my dad is dusky. Just for fun, my Punjabi family would call me ‘kaali, kaali, kaali’. At 13, I wanted to put fairness creams and wanted my complexion changed,” she shared further.

Read more – Priyanka Chopra reportedly defies lockdown rules in London to visit the salon

Later, sharing a screenshot of Priyanka’s statement on her Instagram story, Iqra Aziz wrote, “When will we [regret endorsing fairness creams]?”

It is pertinent to add here that Iqra is one of the few female Pakistani actors who has not endorsed a fairness product. Her husband Yasir Hussain had publicly lauded her for rejecting a lucrative offer to represent a fairness cream brand.