Chef Murrad Gillani has announced removing Nestlé product names and ingredients from his “Murrad’s” desserts, saying that he has developed his own malt powder while other products would be replaced with new flavours.
“We still haven’t heard back from them. But I’ve made my decision,” Murrad said in an Instagram post that came as his legal troubles with Nestlé over the use of “Milo” and “Cerelac” for his products went viral.
He said that even if Nestlé allowed him to continue using the ingredient names, he had decided not to use them. “We’ve already developed our own malt powder. In the next 2-3 days, you’ll see a new name on the box too.”
Murrad also said that the MILO Malt Melt had become fully localised with his own malt, formulation and recipe. “MOTO Malt Melt is now completely localised. Our malt. Our formulation. Our recipe.”
He further announced that the Cerelac and Milo cookies would leave his product range and two new flavours will replace them.
Murrad also stated that he will remove every ingredient from Nestlé’s range from his kitchen within two to three days, adding that he no longer wanted his products to depend on a larger company.
“If they thought taking away an ingredient name would take away what made our products special, they misunderstood where the talent was coming from,” he said.
“It was never in their powder. It was in our kitchen.”
The announcement followed a legal notice from Nestlé over Murrad’s products carrying the names Milo and Cerelac.
According to his reply to the notice, he had met Nestlé representatives at the company’s Lahore headquarters on June 23, 2025, where he disclosed plans to produce baked products using Milo as an ingredient. The notice stated that he also showed representatives the proposed presentation of the products and later had a Nestlé representative visit his kitchen.
Murrad’s legal team said that Nestlé representatives had raised no objection and had encouraged him to proceed. The reply also said that Nestlé representatives referred him to a distributor from whom he purchased Milo products at a subsidised rate.
The reply also argued that “Cerelac” and “Milo” appeared on Murrad’s products only to identify flavours and ingredients, while the products carried the dessert kitchen’s own name and logo.
Murrad’s food venture initially gained attention after he launched the MILO Malt Melt with the “Moti Billi” symbol. The product became available through selected Jalal Sons branches before expanding to more outlets and later reaching Islamabad through delivery.
Murrad’s subsequently added products including the Cerelac Cookie, Milo Cookie, zero-sugar cheesecake, zero-sugar tiramisu and Impossible Brownie.
The dispute also followed Jalal Sons launching its own Milo cake, after which Murrad moved his products from Jalal Sons to Baked.
Earlier, Murrad’s legal response had called on Nestlé to withdraw its notice and said that he remained open to meeting its representatives to address any genuine concern amicably.
