Khalifa nan-khatai lover, US Ambassador Donald Blome wants more women in the Pakistani workforce

US Ambassador to Pakistan, Donald Blome, visited Lahore from September 4-6 and The Current got the opportunity to sit down with him and have a little chat.

And yes, you read it correctly. The ambassador is a lover of Khalifa nan-khatai. He told us that he discovered the biscuits last year when he came to Lahore. Later, during his February trip, he even stopped by Khalifa Bakers in the Walled City.

Visit to Lahore
Over the course of his latest tour, Ambassador Blome visited PepsiCo’s FritoLay Snack plant and NetSol Technologies Ltd. While the focus of the ambassador’s trip was to foster the economic ties between the United States (US) and Pakistan, special emphasis was placed upon the importance of human rights and inclusive workspaces — particularly in regards to women.

“It is not just a matter of simply hiring — there are things you have to change, and ensure a welcoming environment for women with different needs and different requirements to excel in the workforce,” he pointed out.

Playing a leading role in corporate social responsibility, American-based companies have not only created employability in Pakistan, but they endeavour to cater to the local communities through initiatives that actively work towards women’s empowerment as well as education, health, disaster relief, and skills development.

Ambassador Blome cited a USAID programme in partnership with PepsiCo that aims its attention on women farmers of Pakistan who are working in one of the more difficult areas, toiling under a strenuous work environment.

Cultural Barriers
Taking into consideration the socio-domestic constraints that often restrict women from growing in their careers, Ambassador Blome believes that practical initiatives can make workplaces more inviting for women in Pakistan.

“It is the simple things; like having child care facilities, providing safe transportation — beyond that is developing a culture that ensures that equal chance is given to women to advance within their jobs and careers, and that they are valued in the same way every other employee is valued.”

He further stated that he hopes American firms like PepsiCo, which has advanced gender parity in managerial roles globally, are exemplary models providing a leadership structure for the local businesses.

“A lot of things work through to get there. But many Pakistani companies are also trying to head in that direction,” Ambassador Blome acknowledged.

Success stories
While a number of US businesses have actively countered gender inequality, Ambassador Blome particularly highlighted the digital sector as a success. He mentioned that not only more women are being employed by IT firms but certain institutes have been accommodating by providing opportunities for flexible work like allowing to work partly at home, partly in office.

NetSol Technologies, an American software company, is known for being an “equal opportunity employer with the largest concentration of female employees in Lahore”.

This year, they took an initiative to encourage women back into workspaces — women who are married or left the job after having a baby. This was carried out by creating women-exclusive jobs which catered them through on-office facilities.

Ambassador Blome, however, also hailed a number of “impressive” Pakistani women-led organisations that are in the lead when it comes to facilitating women.

“It is a whole constellation of different issues that come together,” he underlined.

“If companies are able to make that work [i.e. create inclusive workspaces], it would be incredibly effective because it brings unique talents and energy, and it is something badly needed for Pakistan. The participation of women in force is too low here and it hurts the country in many ways — to forgo this incredible resource the country has.”