Australian YouTuber Luke Damant is on the hunt for a business partner to open a cheese paratha shop in Pakistan. 

The announcement came through his Facebook page where he addressed his 5.8 million followers about the plan.

"I will open a cheese paratha shop in Pakistan if I can find an experienced, local partner to do business with. It will be the best cheese paratha anyone has ever laid their lips on," Damant posted on the platform, calling out for interested entrepreneurs to slide into his Instagram DMs at @lukedamant.

 

The 24-year-old Australian content creator has built a following of over 8.9 million across Facebook, YouTube, and Instagram through his travel videos.

His work spans South Asia and the Middle East, where he documents what he calls "finding new perspectives" and captures how communities welcome visitors.

 

Damant's relationship with Pakistan started through his videos. He has made frequent trips to the country. His obsession with cheese parathas, particularly from Islamabad, became the reason he gained a foothold in Pakistani digital spaces.

The content he created around these visits resonated with local audiences, and people began recognizing him for his genuine interest in the cuisine.

In late 2021, Damant faced a setback when a firework accident during Diwali celebrations in India left him with a hand injury, requiring multiple surgeries.

 

His latest post has circulated on social media, drawing attention to his prospective food business and inviting potential partners through Instagram.