Jay Shah has faced heavy criticism on social media after his repeated appearances in a celebration video shared by the Board of Control for Cricket in India (BCCI) following India’s T20 World Cup triumph.

 

Shah currently serves as the chairman of the International Cricket Council (ICC), a role that requires neutrality as the head of the sport’s international governing body.

 

However, many social media users questioned his prominent presence in the video posted by the BCCI after the Indian cricket team won the ICC Men's T20 World Cup.

 

Visuals that the whole nation will remember for ages 🇮🇳

🎥 Special moments of pure and unfiltered joy from #TeamIndia's historic triumph in the #T20WorldCup 2026 🏆🙌@ImRo45 | @GautamGambhir | @hardikpandya7 | @surya_14kumar | @JayShah #MenInBlue pic.twitter.com/wxyKqOmwLC

— BCCI (@BCCI) March 10, 2026

 

The clip highlighted the best moments from the final and contained 16 frames in total. Shah appeared in 12 of those frames, which quickly sparked criticism online.

 

Several users reacted strongly and questioned why the focus shifted away from the players who won the tournament.

 

“Why is Jay Shah in every frame?” one user wrote.

 

Another comment said, “You forgot the post match presentation where Jay Shah won the POTM and POTS.”

 

A third user joked, “Jay Shah was man of the tournament or what?”

 

Others also raised similar concerns about the video.

 

“90% of the frames have Jay Shah. Cover the real heroes - team management and players.”

 

“Jay Shah won the World Cup?”

 

“Why Jay Shah acting like Indian team captain.”

 

What many expected to be a simple celebration of India’s World Cup victory quickly turned into PR blunder. Many users argued that the clip focused more on administrators than on the players who secured the title.

 

The incident also revived earlier criticism involving ICC promotional content. 

 

In 2025, the ICC faced backlash after a promotional video for the ICC World Test Championship Final repeatedly showed Jay Shah instead of focusing on the teams.