On Tuesday, powerhouse toy producer Mattel unveiled their first-ever Barbie doll that represents an individual with Down’s syndrome. The doll was developed in collaboration with the National Down Syndrome Society (NDSS) to ensure that it accurately depicts a person who has the genetic disorder. Mattel consulted with the NDSS to incorporate specific design features and clothing that carry significance to represent the community.

“Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, executive vice president and global head of Barbie and dolls at Mattel.

“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” she added in a statement.


Down’s syndrome is a genetic condition that results in the presence of an additional chromosome, leading to differences in physical and cognitive development. Mattel had previously introduced a range of Barbie dolls that honored feminists and other inspiring figures. With the introduction of the new Down syndrome Barbie, the total number of different looks available in the Barbie collection is 175, according to Mattel.