Meta, PTA launch educational series ‘Chai Chats’ to promote digital literacy

In order to raise awareness of digital literacy and social cohesion among young Facebook users in Pakistan, Meta has created the educational series “Chai Chats” in partnership with the Pakistan Telecommunication Authority (PTA).

According to DAWN, the series follows a close-knit group of college friends who face challenging online situations and overcome them with grace, friendship, and humour. Its goal is to encourage and persuade young people to adopt positive and responsible online behaviour.

Through the web series and local community training, the programme hopes to reach millions of young Pakistanis online as well as 180 secondary school teachers and more than 1,000 secondary school students. It will also train educators in at-risk communities to address these issues with at-risk communities.

The focus of the webisode series “Chai Chats” focuses on the daily online activities of five university buddies and how they support one another in navigating their online and offline lives while also taking into account their varied socio-cultural and behavioural tendencies.

By connecting with the young audiences, the characters and their story should function as positive role models.

Chairman PTA Maj. Gen (R) Amir Azeem Bajwa praised Meta’s efforts in a statement about the programme. “This effort will improve Pakistani youth’s capacity to utilise social media platforms in a beneficial, productive, and legal manner for both individual and group well-being.

Through better digital experiences, Meta has been at the forefront of fostering digital literacy.

The government of Pakistan is dedicated to using digital technology to hasten socio-economic development across the country, and I believe that this initiative will prove to be a significant first step in that direction, he continued.

“The programme furthers Meta’s long-term commitment to developing digital literacy in Pakistan and assisting all users to harness the benefits of technology innovation for their growth and socioeconomic success,” stated Ruici Tio, Policy Program Manager, APAC- Meta.

Its objective, according to him, was to improve the digital and critical thinking abilities of over 1,000 children and 180 teachers in these areas.