It looks like the lonely singles in India will have something to do other than side-glaring at all the happy couples out there.
An appeal signed by The Animal Welfare Board of India has encouraged people to hug cows on Valentine’s Day, suggesting that it will bring about “emotional richness” and “increase individual and collective happiness.”
Calling cows the backbone of Indian culture and rural economy, the organisation has emphasized how the mammal sustains life, represents cattle wealth and biodiversity. “It is known as ‘kamdhenu’ and ‘gaumata’ because of its nourishing nature like a mother, the giver of all providing [sic] riches to humanity.
Vedic traditions are almost on the verge of extinction due to the progress of west [sic] culture over time. The dazzle of western civilization has made our physical culture and heritage almost forgotten.
In view of the immense benefits of the cow, hugging [the] cow will bring emotional richness hence will increase our individual and collective happiness. Therefore, all the cow lovers may also celebrate February 14 as Cow Hug Day, keeping in mind the importance of the mother cow and making life happy and full of positive energy. This [was] issued with the approval of competent authority and on the direction of the Department of Animal Husbandry and Dairying, Ministry of Fisheries, Animal Husbandry and Dairying.”
As soon as this news began circulating on social media, #CowHugDay started to trend both in Pakistan and India, and for once users from both countries began to bond over the pointlessness of politics.
Bhai,bhai
Ok, RUDE
