No more blue ticks for Twitter users who don’t pay for verification

On Thursday, Elon Musk’s social media platform followed through on its promise to eliminate blue verification checks from accounts that don’t pay a monthly fee. The blue checks have been removed from the accounts of many prominent public figures and celebrities on Twitter, including Oprah Winfrey, Lady Gaga, Beyonce, Pope Francis, and Donald Trump.

The purge came after Musk introduced Twitter Blue, a paid service that aims to democratize journalism and empower the people’s voice. Before Musk ended the verification system, roughly 300,000 users had the blue check mark, which helped differentiate real public figures from impostors and protected against fake news.

My Twitter account says I’ve subscribed to Twitter Blue. I haven’t.
My Twitter account says I’ve given a phone number. I haven’t.

— Stephen King (@StephenKing) April 20, 2023

Following the change, some users, such as Stephen King, still have the blue check mark but claimed not to have paid for the new service. Musk responded to King’s tweet with “You’re welcome namaste” and revealed that he’s “personally paying for a few [accounts].” Musk has been attempting to increase Twitter’s revenue by offering subscription and premium services since buying the social media company for $44 billion last October. Musk previously described the system that assigned the check marks as “corrupt and nonsensical.”

Twitter began tagging users with a blue check mark roughly 14 years ago. After Twitter Blue’s introduction, numerous fake accounts emerged, including some impersonating Musk’s Tesla and SpaceX. Twitter temporarily suspended the service days later. The cost to display the verified check mark under the new service ranges from $8 per month for individuals to $1,000 per month for organisations.

Politicians and official bodies have also been affected by the Thursday purge, with concerns raised that the public will be unable to identify which Twitter accounts provide information about natural disasters. US Senator Brian Schatz tweeted, “There really ought to be a way for emergency managers to verify that they are real on this website or imposters will cause suffering and death.” According to digital intelligence platform Similarweb, only 116,000 accounts signed up for Twitter Blue last month.