Shahid Afridi has become the latest celebrity to jump the bandwagon and launch a range of skincare products. Earlier, Aijaz Aslam, Ayesha Omar, Waseem Badami and Shoaib Malik had launched their own respective skincare lines.

Announcing the news on social media, Afridi shared that the new line, from the world of Hope Care, is named ‘Ooh Lala‘.

“Ooh Lala offers premium quality personal care products for both men and women so they feel confident and shine like a star,” added Lala.


The promotional video for the line features Afridi himself as he uses the different products to groom himself.

Meanwhile, sharing the promotional video on Instagram, the former captain of the Pakistan Cricket Team said: “I have always believed that whatever I am today is because of my parent’s blessings and the love of my fans. My fans bring meaning to my life.”

“That’s the reason whatever I do on-the-field or off-the-field, I try to give something to my fans and countrymen,” he added, sharing that the personal care products will give both men and women the confidence to “shine like a star”.

Besides this new skincare line, Afridi also has a clothing brand ‘Hope Not Out’.

The Hope Not Out assortment features comfortable and cosy daily wearable denims, sweatshirts, graphic t-shirts, polo shirts and more. The brand’s motto is to make premium quality clothes in Pakistan “while giving back to the community, returning to the roots and help in creating a greater team that provides the perfect platform for people to grow and providing hope for all”.