Pakistan has become Amazon’s third most popular new seller, with more than 1.2 million registered sellers.

Following the enactment of Pakistan’s first e-commerce policy, Pakistan was granted access to the Amazon marketplace in May 2021, a year after negotiations began in 2020, according to Marketplace Pulse.

According to Marketplace Pulse, Pakistan also has more retailers than India, Vietnam, the United Kingdom, and Canada.


The three biggest Amazon seller groups in the world are based in the nation, which has recently registered on the marketplace. These suppliers are anticipated to contribute to Pakistan’s $28 billion in exports.

The platform’s perks will be extended to young entrepreneurs and small and medium-sized businesses throughout the nation, which will increase and diversify Pakistan’s export options.

Additionally, this will help the government improve the macroeconomic picture of the nation while also increasing their revenue.

In order to help medium-sized and small-scale businesses thrive and turn a profit in the face of increased operating costs, the e-commerce sector must grow.

Pakistan’s e-commerce strategy is a component of the larger Digital Pakistan vision, which aims to pave the path for a comprehensive expansion of e-commerce by fostering an environment where businesses have an equitable opportunity to expand steadily.

The nation’s economy is mostly supported by Pakistan’s exports of textiles, leather goods, sporting goods, chemicals, carpets, and rugs. Significant quantities of grains, sugar, cotton, fish, fruits, and vegetables are also exported from Pakistan.


With revenue of $5.9 billion in 2021, Pakistan will surpass Iran to become the 37th-largest market for eCommerce, according to research of eCommerce data.

The Pakistani eCommerce market grew by 45 per cent in 2021, contributing to the global growth rate of 15 per cent.