Pakistan’s film industry is struggling as many movies with weak stories are not doing well at the box office. Even star-studded releases like Umro Ayar and Abhi this Eid Ul Azha haven’t stopped the decline in cinema attendance. Recently, the Indian Punjabi film Jatt & Juliet 3, starring Diljit Dosanjh and Neeru Bajwa, has become hugely popular among fans. Pakistani actors also part of the film that include Nasir Chinnioti and Akram Udas.
The film released on June 27, has already earned a remarkable Rs. 5.1 crore at the box office within just four days. The movie’s success can be attributed to its previous two seasons’ popularity, as well as the massive fan following of lead actors Diljit Dosanjh and Neeru Bajwa in Pakistan.
In contrast, Pakistani films are being taken down by cinema owners due to low ticket sales. According to infotainment journalist Moeen Zubair, the buying ratio of Pakistani tickets has decreased significantly, with audiences preferring the Indian Punjabi film instead. ‘Jatt & Juliet 3’ has gone from having just three shows daily to nine shows, leaving local films in the behind.
The success of ‘Jatt & Juliet 3’ has proven that Punjabi films still have a massive fan following in Pakistan.
